Imagine this: Post Malone rocking out at a raucous house party, while his pet Tyrannosaurus rex makes a splash from the backyard. Sounds like something out of a wild dream, right? But this is exactly the quirky magic Bud Light is bringing to the Super Bowl 2024 with their latest commercial.
In this fantastical ad, the “Sunflowers” hitmaker joins forces with NFL legend Peyton Manning for a spot that promises to be both memorable and unconventional. The scene kicks off when a football enthusiast opens his fridge to discover a Bud Light bottle with a mysterious, almost magical presence inside. Once the bottle is uncapped, a suave genie emerges, ready to grant an array of wishes.
The initial wishes are light-hearted—one friend desires bulging biceps, another wishes for invisibility—but things quickly escalate to grander aspirations. The gang finds themselves at a karaoke bar, where the excitement ramps up as someone wishes for Peyton Manning to be their new best friend. And then, the unexpected happens: “Oh! Post Malone!” exclaims another friend, and just like that, the star himself makes a surprise appearance.
Post Malone, 28, casually greets the group with a laid-back “hey” before indulging in selfies and mingling with the partygoers. The fun doesn’t stop there. When someone wishes for a house party, it magically materializes, complete with Post Malone taking the stage. But the real showstopper is the roar of a T-Rex emerging from behind the pool. When asked who made the T-Rex wish, Post Malone sheepishly admits, “That one’s on me.”
Post Malone’s relationship with Anheuser-Busch dates back to 2017 when he first became an influencer for the brand. He appeared in a memorable 2020 ad for their seltzer line, where a quirky visualization of his body’s inner workings played out like a corporate office scene. In 2022, he reunited with Cedric the Entertainer and other iconic characters from past Bud Light ads, helping a delivery driver navigate a chaotic night.
Despite facing backlash in April 2023 for Bud Light’s partnership with transgender influencer Dylan Mulvaney, Post Malone stood firm. Speaking to Esquire in October 2023, he addressed the controversy with characteristic candor: “There is no comfort in this world. So I’m gonna do the small things that make me comfortable. I’m gonna drink the f–king beer.”
Bud Light’s Super Bowl commercial promises to be a celebration of absurdity and fun, blending pop culture, fantasy, and a touch of dino-might.
